Montenegro: a strategy for sustainable development until 2030
Sustainable Tourism

Montenegro sustainable development and green economy

First ecological state in the world, Montenegro was, on 7 July 2016, one of the first countries of South Eastern Europe – and one of the first member countries of the United Nations – to define the strategic and institutional framework for sustainable development , in accordance with standards of the developed EU member states.

The document developed for the National Sustainable Development Strategy (NSSD) to be followed until 2030 takes the name of “Development Directions of Montenegro as an ecological state“.The document – which is proof of the country’s significant progress in terms of sustainable development – is in effect a response to the objectives defined in Agenda 21.

Among the country’s objectives and commitments, 5 priority objectives have been structured including the conservation of natural capital (SDG 14, 15); and the introduction of a green economy, governance and finance for sustainable development (SDG 7, 8, 9, 12) (Ministry of Sustainable Development and Tourism of Montenegro, 2016).

  1. the introduction of a green economy,
  2. strengthening the efficiency in the use of natural resources (SDGs 2, 3, 6, 7);
  3. climate change (SDG 13);
  4. conservation of sensitive ecosystems and coastal areas (SDG 14, 15)
  5. sustainable production and consumption (SDG 12).

In the introduction of a green economy and the conservation of natural capital, there is the country’s will to develop sustainable tourism, which by now has a growing role in the sustainability sector.

Montenegro: the development of sustainable tourism and the conservation of the territory

In Montenegro’s full commitment to the priority themes of sustainable development, there are areas, at the center of interests, such as the national parks of Montenegro, with their diversity of potentials, can fully meet the contemporary needs of world tourism and, in the long term, positioning itself as a world destination by applying the concept of sustainable development.

Current trends show the growing global impact that sustainable tourism has on both society and business. In fact, tourism is also one of the main sources of income for all countries of the world.

“In the European tourism strategy, Europe urges EU countries to include travel and tourism, which represent 10% of the European Union’s GDP, in their recovery plans. A common effort is therefore required to relaunch the sector in the most affected regions and the establishment of a plan that can prevent future crises through an economic and social plan ”.

Martina Hauser

Protected areas are at the center of interests and which, like the national parks of Montenegro, with their diversity of potentials, can fully meet the contemporary needs of world tourism and, in the long term, position themselves as a world destination by applying the concept of sustainable development.

Green economy and EU Ecolabel in Montenegro

Over the past 15 years, Montenegro has experienced accelerated tourism development, initially unplanned and strategically developed. Instead, today, through the use, for example, of the EU Ecolabel – a voluntary ecological label based on a system of selective criteria, defined on a scientific basis – for example in the development process of Tivat as a sustainable tourist destination. The EU Ecolabel – subject to certification by an independent body – is a recognizable European ecological quality label and takes into account the environmental impacts of products or services throughout the entire life cycle and is subject to certification by a recognized body .

An important goal therefore – by 2030 – is to reduce the negative impact of consumption and production on the environment, health and climate change.

Tourist facilities certified with this quality mark will have an advantage over the competition and will be able to attract guests with greater purchasing power from all over the world.


Martina Hauser is the founder of 7 Hills, a touristic property management firm dedicated to creating and designing sustainable systems within Montenegro’s tourism industry.

Martina and 7 Hills partner with the United Nations High Commissioner for Refugees to integrate refugees into society by hiring and influencing the legalizing displaced people in Montenegro.

She is an entrepreneur and strategic, economic leader in long-term development of sustainable resources and methods within business and organizational sectors. Martina has been recognized for her contribution in discovering the carbon footprint within organizations across transportation, fashion and bottling industries around the world for the betterment of employees and customers of these products and services.

Martina Hauser Biography